Rightly helps MUUTO protect their product designs and combat counterfeiting
Asset 20

Since 2005, MUUTO has designed, marketed and sold furniture, lamps and various other interior accessories with great success. Muuto is rooted in the Scandinavian design tradition characterised by enduring aesthetics, functionality, craftsmanship and an honest expression. By expanding this heritage with forward-looking materials, techniques and bold creative thinking, MUUTO’s ambition is to deliver new perspectives on Scandinavian design. In fact, the name, MUUTO, comes from muutos, meaning new perspective in Finnish. MUUTO handpick leading contemporary designers who are strong interpreters of their philosophy and combine their talents with the passionate Muuto creative team. You will know MUUTO’s design because it has muutos: objects made sublime through new perspectives, enjoyed across the world, representing the best of Scandinavian design today.

Jesper Häckert Møller, CFO of MUUTO A/S, explains why they rely on Rightly.

“We have worked closely with the Rightly team drafting a strategy for protecting our product designs and implementing it in order to secure our innovation and close relationships with our designers and to combat infringements of our product designs. We now invest in search and takedown of infringing listings on Alibaba, eBay, Amazon and others. We enforce our IP rights more than earlier due to the no-cure-no-pay arrangement we have with Rightly.”

Asset 20
“We are always aware of the costs for maintaining a proper protection and enforcement of our IP portfolio, which is important for our operation and budgeting.”
Other
insightful articles
Change the way you manage IP.
Get started today
Loading...
+