After a massively successful crowdfunding campaign, the fast-growing startup LastObject turned to Rightly to protect their brand and business.
When LastObject in 2019 launched their first-ever Kickstarter and Indigogo campaigns they couldn’t believe the interest they received from excited backers from all over the world. €1 million were raised from +18000 backers in only 3 weeks.
These great numbers have not come by chance, though. The Danish team of designers is tackling one of our time’s biggest problems - single-use plastics. Their mission is to replace single-use household items with more sustainable alternatives, one product at the time. In this way they want to help speed up the transition from our wasteful consumption behaviour, which is what is burying the world in garbage, to a more sustainable and circular one.
Great sustainable products
An example is their product LastSwab, a multiple-use swab set to replace what we all know as cotton swab. Every day more than 1.5 billion single-use plastic swabs are produced and an average American uses 415 each year. Many of them are thrown away - often ending up on beaches and in the oceans harming marine life, or they get piled up in landfills. They have also created LastTissue to do the same for our traditional tissue.
Nicolas Aagaard, CEO of LastObject, explains why they are going down a different path than most traditional companies.
No wonder this mission-driven startup was successful during their first crowdfunding campaigns, as more and more people are looking towards relatable solutions to our waste crisis.
Why IP rights are so important
However, their success has come at a price. Venturing out into the public domain with such a revolutionising idea meant that copyists were quick to see and exploit LastObject’s great name and designs.
Using Rightly’s platform from the beginning they could see that infringements were popping up everywhere on a daily basis. Just in the last 3 months Rightly has removed more than 1.000 infringing listings for LastObject on Amazon alone and many more on other platforms and social media sites.
Infringements on IP rights and counterfeit products are becoming a larger and larger problem in international commerce. In 2018 alone counterfeiting of goods cost the global economy an estimated $323 billion in losses. It’s an issue that has a wide array of consequences for consumers, as they don’t know when they buy a fake product, especially online.
So, having a robust IP strategy from the get-go is crucial.